PRODUCT CATEGORY LIST

Product categories are based on the predominant way in which merchandise is classified by retailers and, by extension, licensors, licensees and others in the business. Many products could fall within more than one classification. For example, plush could be considered either toys or gifts/novelties, or clocks could be housewares or gifts/novelties or electronics, depending on such factors as distribution channels.

The following list isn’t all-inclusive, but should be used as a guideline.

Accessories: Backpacks, belts, buckles, eyeglass frames, gloves, handbags, hats and caps, hosiery, jewelry, neckties, scarves, sunglasses, suspenders, umbrellas, wallets, watches

Apparel: Beach wear, boxer shorts, dresses, fleece, jackets, jeans, sportswear, suits, sweaters, T-shirts

Domestics: Bedding, blankets, fabrics, pot holders, placemats, table linen, towels, wallcoverings

Electronics: Cassette players, boom boxes, handheld electronic games, personal stereos, telephones

Food/Beverage: Candy, cereal, condiments, cookies, frozen meals, ice cream, juice, snacks, soft drinks

Footwear: Sandals, shoes, slippers, sneakers, thongs

Furniture/Home Furnishings: Beanbag chairs, beds, bookcases, ceiling fans, chairs, tables, lamps

Gifts/Novelties: Air fresheners, animation cells, banks, boxes, candles, collectibles, character clocks, Christmas ornaments and decorations, commemorative coins and plates, key chains, figurines, lighters, magnets, night lights, pencil toppers, pens, travel accessories, wind socks

Health/Beauty: Adhesive bandages, bathing accessories, bubble bath, combs and brushes, cosmetics, fragrances, shampoos, soaps, tissues, vitamins

Housewares: Appliances, bath mats, bowls, canisters, carving sets, clocks, cookie jars, cups, desktop accessories, glassware, lunchboxes, picture frames, plates, silverware, water bottles

Infant Products: Baby bottles, bassinets, infant clothing, infant bedding, infant toys

Music/Video: Books-on-tape, cassettes, CDs, prerecorded videos

Publishing: Books, activity books, calendars, checks, comic books, magazines, posters, talking story books, novelizations and adaptations, trading cards

Sporting Goods: Backpacks, balls, bicycles, ice skates, inflatable water toys, skate boards, snow boards, slumber bags, sports equipment, vinyl pools and water slides

Stationery/Paper: Address books, balloons, bookmarks, diaries, gift wrap, greeting cards, invitations, pads, party goods, rubber stamps, stationery, stickers

Toys/Games: Action figures, activity sets, arts & crafts sets, beach toys, board games, card games, hobby sets and supplies, die-cast toys, dolls and accessories, models, plush, puzzles, rack toys, radio controlled toys, ride-ons

Videogames/Software: Videogames (cartridge and CD-ROM), computer games (CD-based, disc-based and on-line), educational software, productivity software, reference software, screen savers, utilities

Find proprietary 10-year sales data for each of the product categories above in "The Licensing Business Databook."