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TLL's Proprietary Data Grows
Your Licensing Business

Research on the business of licensing and merchandising is produced by the same team of analysts that is behind The Licensing Letter and The Licensing Letter Daily Advisor. Parent company EPM Communications, Inc. also publishes a wide array of research studies on general consumer behavior and attitudes.

Licensing-specific research studies currently available are:


The Licensing Business Handbook

The Licensing Business Handbook. This comprehensive how-to guide takes you step-by-step through the process of licensing, including how deals are structured, forecasting revenues, a 400-term glossary and more. $69.95. MORE

The Licensing Letter Royalty Trends Report

The Licensing Letter Royalty Trends Report. You'll use these 10-year royalty trendlines to add credibility to your proposals and management summaries. Includes data for 7 key property types including Entertainment/Character, Sports, Trademark and Fashion; a nd for 14 product categories including Apparel, and Toys/Games. $319. MORE

The Licensing Business Databook

The Licensing Business Databook. Gives you the benchmark figures you need to track growth of retail sales for the $70 billion U.S./Canadian licensing business. You get 10 years of data broken out by type of property and product category, plus worldwide regional sales data.$695. MORE

International Licensing: A Status Report

International Licensing: A Status Report. Detailed retail sales data for licensed merchandise in more than 30 countries, plus critical information on trade, economic status, political environment, media penetration, and retail systems help you assess potential risks and rewards of doing business globally. Includes 199 charts, graphs and tables you won't find anywhere else.$2,195. MORE

The Licensing Letter Sports Licensing Report

The Licensing Letter Sports Licensing Report. Learn which product categories sell best for each league or organization in the $13 billion sports licensing business so you can match the right products with the right sports. Plus, you'll discover who the key manufacturers of sports-based merchandise are (including contact information), attendance data, media profiles and more so you can fine-tune your marketing strategy. $429. MORE

Navigating Licensing Opportunities In India and China

Navigating Licensing Opportunities In India & China. India and China represent the greatest long-term potential in licensing, but you must understand the cultural, political, economic, media and retail infrastructures in each country in order to meet the challenges of doing business there. Use this report to determine the properties and strategies that best position you for success. $495. MORE

FREE Audio Broadcast
Hear The Licensing Letter's Marty Brochstein, Licensing Business Handbook author Karen Raugust, and EPM President Ira Mayer review the trends that they found at the Licensing Show in New York.
Register or log in to download!

TLL Networking Breakfast 2008, Part 1
June 9th, 2008
Read more about the reports discussed
Handbook
Royalty Trends Report
Licensing Metrics

TLL Networking Breakfast 2008, Part 2
June 9th, 2008
Read more about the reports discussed
International Report

TLL Networking Breakfast 2008, Part 3
June 9th, 2008

EPM Communications Presents: Benchmarks, Royalt Rates, Guarantees and Advances
 

 
QUICK LINKS
   


EPM Communications Presents: Licensing Business Databook


EPM Communications Presents: Metrics Report