TLL's Proprietary Data Grows
Your Licensing Business
Research on the business of licensing and merchandising is produced by the same team of analysts that is behind The Licensing
Letter and The Licensing Letter Daily Advisor. Parent company EPM Communications, Inc. also publishes a wide array of research
studies on general consumer behavior and attitudes.
Licensing-specific research studies currently available are:
|
The Licensing Business Handbook. This comprehensive how-to guide takes you step-by-step through the
process of licensing, including how deals are structured, forecasting revenues, a 400-term glossary and more. $69.95.
MORE
|
|
The Licensing Letter Royalty Trends Report. You'll use these 10-year royalty trendlines to add credibility
to your proposals and management summaries. Includes data for 7 key property types including Entertainment/Character, Sports, Trademark and Fashion; a
nd for 14 product categories including Apparel, and Toys/Games. $319.
MORE
|
|
The Licensing Business Databook. Gives you the benchmark figures you need to track growth of retail
sales for the $70 billion U.S./Canadian licensing business. You get 10 years of data broken out by type of property and product category,
plus worldwide regional sales data.$695.
MORE
|
|
International Licensing: A Status Report. Detailed retail sales data for licensed merchandise in more than 30
countries, plus critical information on trade, economic status, political environment, media penetration, and retail systems help you assess
potential risks and rewards of doing business globally. Includes 199 charts, graphs and tables you won't find anywhere else.$2,195.
MORE
|
|
The Licensing Letter Sports Licensing Report. Learn which product categories sell best for each league or organization
in the $13 billion sports licensing business so you can match the right products with the right sports. Plus, you'll discover who the key manufacturers
of sports-based merchandise are (including contact information), attendance data, media profiles and more so you can fine-tune your marketing
strategy. $429.
MORE
|
|
Navigating Licensing Opportunities In India & China. India and China represent the greatest long-term
potential in licensing, but you must understand the cultural, political, economic, media and retail infrastructures in each country in order to
meet the challenges of doing business there. Use this report to determine the properties and strategies that best position you for success.
$495.
MORE
|
|
|
