EPM Research Studies Save You Time & Money, Add Credibility To Your Business Plans & Proposals
The Licensing Letter Daily Advisor is part of EPM Communications, Inc. which also publishes original research on consumer behavior
and attitudes. These reports are based on data aggregated from hundreds of private, government and university sources.
Studies currently available are:
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The Research Alert Yearbook. You get instant access to topline findings about consumer behavior from more
than 1,000 research studies, organized under 25 subject headings including Advertising, Shopping, and Healthcare. The "Yearbook" gives you
an incredible array of facts that put your business in context — and put you on the fast-track to growth.
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All About Women Consumers. This annual compendium combines market research, sales programs and new
product/service reports under key topic headings, from entertainment to finance, sports to retailing. You gain essential insight into
the 21st century woman, learning what she craves, buys, plays and aspires to, so you can sell your products and services to her . . . on her terms.
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Americans And Their Homes. Discover the answers to your questions about home ownership trends,
household budgets, pets, at-home and outdoor life, and technology in the home. Use the data here to build a strong foundation for
your product development, sales and marketing efforts.
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Research Alert's Consumer Segmentation Survey. Consumer goods manufacturers, agencies and others
will benefit by discovering new ways to segment customers — and motivate prospects to become buyers. Exclusive "Application" notes
highlight how you can apply these segmentation models to your products, services and promotions.
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Profiles Of The U.S. Internet User. You’ll focus your online strategy with precision when you
understand just how consumers use the Internet to augment or replace TV, newspapers and radio, and to shop, form communities and
be entertained. Discover the breadth of the online advertising/promotion landscape, and use the detailed usage trends to pinpoint
your customers.
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Profiles Of The U.S. Internet User. Viewers, listeners and game players now dictate what, how and
when they want to be entertained. This report paints a detailed portrait of the contemporary consumer of entertainment — in the home,
on the Web, via mobile phone. Employ these sales, pricing, usage and demographic data to leverage your impact in the competitive
entertainment environment.
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Profiles Of The U.S. Food Shopper. Exclusive qualitative and quantitative research from the Consumer Network Panel
is enhanced with data from 47 additional sources. You get exceptional depth in understanding Americans’ relationships to supermarkets,
restaurant take-out, fast casual dining and other food emporia so you can shape your new products, marketing and distribution accordingly.
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Profiles Of Store Brand / Private Label Buyers. Yesterday’s lowly store brand is today’s hot private label.
Learn how consumers perceive of today’s store brands vs. national brands in terms of quality, familiarity and packaging so you know who you’re
competing with for your customer’s attention.
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Brand & Package Likeability Report. How much consumers like a given brand is often at odds with
how much they like the way that brand is packaged. This exclusive Consumer Network Panel survey will help you delight your customer
by making sure your package supports rather than fights your brand!
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Social Networking, Video Sharing, Text Messaging & Wireless Promotions. Find out how to mine social networks,
video sharing services like YouTube and other digital media for images and language your customers will respond to, how to measure ROI in this
fast-changing world, and how to protect your company from unintended outcomes.
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Guide To The Christian Marketplace: Selling Books, Music, Gifts & Video To America’s 200 Million Christians.
This is your personal introduction to the key retailers; music, video and publishing companies; and mail order operations in the Christian market.
You get full contact information, plus trends, media outlets, and best-seller lists to guide your business to greater profits
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The EPM Fad Study.
An analysis of more than 100 fads from the 20th century identifies four types of fads based on their life cycles, the role of geography
and demographics, why fads spread (and decline), and illustrates how to spot a fad early enough to capitalize on it — and how to tell when
it's time to get out. Includes 74 case studies from Kewpies through Tickle Me Elmo.
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